Linda “Superflinda” Söderholm
I’m Linda “Superflinda” Söderholm (she/her), a Finnish illustrator, graphic designer and muralist. I get excited about bold colours, typography and nostalgia, and my work combines the authenticity of handcraft with graphic precision. I love projects that bring art into everyday life and strengthen community, and enjoy creating inclusive, norm-challenging illustration that celebrates diversity.
I start every commission by listening closely to the client, then look for the best way to tell the story visually. I invoice through my own company. I work in Finnish, Swedish, English and Slovenian, and if needed also in Russian, German, Brazilian Portuguese and Italian. My calendar has room for new projects, so get in touch!
I’m an experienced combiner of typography and illustration. I’m comfortable with both manual and digital commissions, from sign painting and hand-lettering to vector graphics. My hand-painted works have drawn international interest, and I have strong experience creating large-scale murals in a variety of environments with spray cans and different rollable paints.
Alternative Ljubljana, Fingo, Glitterbeat, Kalottjazz & Blues Festival, City of Kemi, Ljubljana Vinyl Convention, Marketing Finland, Martinlaakso High School/Street Art Vantaa, Media Gang, City of Tornio, Wolt
SZJZG Handpainted Sign / BLAG Better Letters Magazine
SZJZG (Samo za jebeni znak gre) = IOAFS in Slovenian language. Handpainted sign, 42 × 29,7 cm, 2025.
I had lots of fun interpreting the sign painters motto for this piece into my almost native Slovene for the Better Letters BLAG Sign Painting Magazine Summer 2025 issue 07.
My sources of inspiration were a 1920 newspaper masthead from the former Yugoslavia, and lettering on a circa 1943 firefighter’s diploma from Ljubljana. To these I added a colour palette that’s loosely based on sports kits worn by Slovenian teams over the years.
SZJZG Handpainted Sign / BLAG Better Letters Magazine
Click to see more about the project.
SZJZG Handpainted Sign / BLAG Better Letters Magazine
SZJZG (Samo za jebeni znak gre) = IOAFS in Slovenian language. Handpainted sign, 42 × 29,7 cm, 2025.
I had lots of fun interpreting the sign painters motto for this piece into my almost native Slovene for the Better Letters BLAG Sign Painting Magazine Summer 2025 issue 07.
My sources of inspiration were a 1920 newspaper masthead from the former Yugoslavia, and lettering on a circa 1943 firefighter’s diploma from Ljubljana. To these I added a colour palette that’s loosely based on sports kits worn by Slovenian teams over the years.
Protest Pigeon / Purkutaide 2025
Who’s this? Well, obviously the mad Protest Pigeon who’s had enough. A retro style character I designed as a part of my “Say It Loud” installation in the Purkutaide Exhibition in Helsinki in 2025.
You can see it action in handouts at the exhibition and you can buy stickers (3 eur) and sticker sheet (10 eur) with the character.
Protest Pigeon / Purkutaide 2025
Click to see more about the project.
Protest Pigeon / Purkutaide 2025
Who’s this? Well, obviously the mad Protest Pigeon who’s had enough. A retro style character I designed as a part of my “Say It Loud” installation in the Purkutaide Exhibition in Helsinki in 2025.
You can see it action in handouts at the exhibition and you can buy stickers (3 eur) and sticker sheet (10 eur) with the character.
Protest Pigeon / Purkutaide 2025
Who’s this? Well, obviously the mad Protest Pigeon who’s had enough. A retro style character I designed as a part of my “Say It Loud” installation in the Purkutaide Exhibition in Helsinki in 2025.
You can see it action in handouts at the exhibition and you can buy stickers (3 eur) and sticker sheet (10 eur) with the character.
Event Visuals / Ljubljana Vinyl Convention 2025
Ljubljana Vinyl Convention is an international gathering of music collectors, curators, archivists, DJs, and vinyl lovers from across ex-Yu countries and South Central & Eastern Europe. The convention not only celebrates the culture of vinyl but also promotes knowledge exchange and connections between artists and music lovers. It’s all about keeping the legacy of vinyl alive, while introducing it to new generations.
I was asked for a retro-inspired design, and I had so much fun bringing that vibe to life! I combined modular lettering with a nostalgic color palette to evoke the timeless magic of vinyl records. I created all the event visuals (psoters and social media) as well as some merch and limited edition LVC 2025 risography art prints, which you can still buy for 15 eur to show your support for the culture.
Event Visuals / Ljubljana Vinyl Convention 2025
Click to see more about the project.
Event Visuals / Ljubljana Vinyl Convention 2025
Ljubljana Vinyl Convention is an international gathering of music collectors, curators, archivists, DJs, and vinyl lovers from across ex-Yu countries and South Central & Eastern Europe. The convention not only celebrates the culture of vinyl but also promotes knowledge exchange and connections between artists and music lovers. It’s all about keeping the legacy of vinyl alive, while introducing it to new generations.
I was asked for a retro-inspired design, and I had so much fun bringing that vibe to life! I combined modular lettering with a nostalgic color palette to evoke the timeless magic of vinyl records. I created all the event visuals (psoters and social media) as well as some merch and limited edition LVC 2025 risography art prints, which you can still buy for 15 eur to show your support for the culture.
Event Visuals / Ljubljana Vinyl Convention 2025
Ljubljana Vinyl Convention is an international gathering of music collectors, curators, archivists, DJs, and vinyl lovers from across ex-Yu countries and South Central & Eastern Europe. The convention not only celebrates the culture of vinyl but also promotes knowledge exchange and connections between artists and music lovers. It’s all about keeping the legacy of vinyl alive, while introducing it to new generations.
I was asked for a retro-inspired design, and I had so much fun bringing that vibe to life! I combined modular lettering with a nostalgic color palette to evoke the timeless magic of vinyl records. I created all the event visuals (psoters and social media) as well as some merch and limited edition LVC 2025 risography art prints, which you can still buy for 15 eur to show your support for the culture.
Live Painting / Jytäkesä Go-Go 2024
Illustration created for the Jytäkesä Go-Go festival in Helsinki in 2024, which was painted live with other artists from the Mimmit peinttaa collective. I painted this in a single day using spray paint on a recycled advertising banner (2 × 3.5 m). The work radiates an energetic and playful visual expression that celebrates the fast-paced and colorful atmosphere of the festival and brings positive vibes to the festival goers.
Live Painting / Jytäkesä Go-Go 2024
Click to see more about the project.
Live Painting / Jytäkesä Go-Go 2024
Illustration created for the Jytäkesä Go-Go festival in Helsinki in 2024, which was painted live with other artists from the Mimmit peinttaa collective. I painted this in a single day using spray paint on a recycled advertising banner (2 × 3.5 m). The work radiates an energetic and playful visual expression that celebrates the fast-paced and colorful atmosphere of the festival and brings positive vibes to the festival goers.
Live Painting / Jytäkesä Go-Go 2024
Illustration created for the Jytäkesä Go-Go festival in Helsinki in 2024, which was painted live with other artists from the Mimmit peinttaa collective. I painted this in a single day using spray paint on a recycled advertising banner (2 × 3.5 m). The work radiates an energetic and playful visual expression that celebrates the fast-paced and colorful atmosphere of the festival and brings positive vibes to the festival goers.
YO! Mural / Martinlaakso High School, Vantaa
I created the YO! mural for the Finnish language classroom at Martinlaakso High School in Vantaa. The work plays on the double meaning of the word “yo” in Finnish – it can either mean a trendy greeting that has found its way into youth slang from rap music, or refer to the matriculation examination or exams, which are of course the final milestone for all high school students.
The work, painted with latex paints on a 7 × 3.3-meter brick wall, was completed using a combination of rollers and brushes. The bold, dynamic design and color palette reflect the energy and aspirations of the students and bridge the gap between street art and the academic world.
I created the work as a commission for Martinlaakso High School in collaboration with Street Art Vantaa.
Six A2-size, very limited edition giclée art prints of the mural are available. Price: €120 + VAT.
YO! Mural / Martinlaakso High School, Vantaa
Click to see more about the project.
YO! Mural / Martinlaakso High School, Vantaa
I created the YO! mural for the Finnish language classroom at Martinlaakso High School in Vantaa. The work plays on the double meaning of the word “yo” in Finnish – it can either mean a trendy greeting that has found its way into youth slang from rap music, or refer to the matriculation examination or exams, which are of course the final milestone for all high school students.
The work, painted with latex paints on a 7 × 3.3-meter brick wall, was completed using a combination of rollers and brushes. The bold, dynamic design and color palette reflect the energy and aspirations of the students and bridge the gap between street art and the academic world.
I created the work as a commission for Martinlaakso High School in collaboration with Street Art Vantaa.
Six A2-size, very limited edition giclée art prints of the mural are available. Price: €120 + VAT.
YO! Mural / Martinlaakso High School, Vantaa
I created the YO! mural for the Finnish language classroom at Martinlaakso High School in Vantaa. The work plays on the double meaning of the word “yo” in Finnish – it can either mean a trendy greeting that has found its way into youth slang from rap music, or refer to the matriculation examination or exams, which are of course the final milestone for all high school students.
The work, painted with latex paints on a 7 × 3.3-meter brick wall, was completed using a combination of rollers and brushes. The bold, dynamic design and color palette reflect the energy and aspirations of the students and bridge the gap between street art and the academic world.
I created the work as a commission for Martinlaakso High School in collaboration with Street Art Vantaa.
Six A2-size, very limited edition giclée art prints of the mural are available. Price: €120 + VAT.
YO! Mural / Martinlaakso High School, Vantaa
I created the YO! mural for the Finnish language classroom at Martinlaakso High School in Vantaa. The work plays on the double meaning of the word “yo” in Finnish – it can either mean a trendy greeting that has found its way into youth slang from rap music, or refer to the matriculation examination or exams, which are of course the final milestone for all high school students.
The work, painted with latex paints on a 7 × 3.3-meter brick wall, was completed using a combination of rollers and brushes. The bold, dynamic design and color palette reflect the energy and aspirations of the students and bridge the gap between street art and the academic world.
I created the work as a commission for Martinlaakso High School in collaboration with Street Art Vantaa.
Six A2-size, very limited edition giclée art prints of the mural are available. Price: €120 + VAT.
Helsinkimiitti / Event Visuals
Logo and visual identity for Helsinkimiitti’s Ikuinen Millenium dance event (Tiivistämö Backyard, Suvilahti, Helsinki 29 Aug 2026). A bursting logo, Y2K colours and millennium symbols brought that early-2000s energy to posters, flyers and social media graphics.
Helsinkimiitti / Event Visuals
Click to see more about the project.
Helsinkimiitti / Event Visuals
Logo and visual identity for Helsinkimiitti’s Ikuinen Millenium dance event (Tiivistämö Backyard, Suvilahti, Helsinki 29 Aug 2026). A bursting logo, Y2K colours and millennium symbols brought that early-2000s energy to posters, flyers and social media graphics.
Helsinkimiitti / Event Visuals
Logo and visual identity for Helsinkimiitti’s Ikuinen Millenium dance event (Tiivistämö Backyard, Suvilahti, Helsinki 29 Aug 2026). A bursting logo, Y2K colours and millennium symbols brought that early-2000s energy to posters, flyers and social media graphics.
Helsinkimiitti / Event Visuals
Logo and visual identity for Helsinkimiitti’s Ikuinen Millenium dance event (Tiivistämö Backyard, Suvilahti, Helsinki 29 Aug 2026). A bursting logo, Y2K colours and millennium symbols brought that early-2000s energy to posters, flyers and social media graphics.
Sticker Sheet for World Village Festival 2026 / Fingo
Sticker sheets in Finnish and English for Fingo, the umbrella organisation of Finnish development NGOs, for the Maailma kylässä festival 2026. Featuring my Protest Pigeon character and hand-lettered texts such as “Break free” and “Vapaa kuin tuuli”. The sticker sheets were on display at Fingo’s festival stand.
Sticker Sheet for World Village Festival 2026 / Fingo
Click to see more about the project.
Sticker Sheet for World Village Festival 2026 / Fingo
Sticker sheets in Finnish and English for Fingo, the umbrella organisation of Finnish development NGOs, for the Maailma kylässä festival 2026. Featuring my Protest Pigeon character and hand-lettered texts such as “Break free” and “Vapaa kuin tuuli”. The sticker sheets were on display at Fingo’s festival stand.
Editorial illustration / Marketing Finland
Digital illustration for Marketing Finland’s MRKTNG magazine, issue 1/2025 (pp. 62–63). The article explored virtual platforms and AI in marketing and design. View the magazine here.
Editorial illustration / Marketing Finland
Click to see more about the project.
Editorial illustration / Marketing Finland
Digital illustration for Marketing Finland’s MRKTNG magazine, issue 1/2025 (pp. 62–63). The article explored virtual platforms and AI in marketing and design. View the magazine here.
Editorial illustration / Marketing Finland
Digital illustration for Marketing Finland’s MRKTNG magazine, issue 1/2025 (pp. 62–63). The article explored virtual platforms and AI in marketing and design. View the magazine here.
Event identity / Ljubljana Vinyl Convention 2026
Bauhaus-inspired poster and visual identity: modular lettering logo, turntable illustration, posters, tote bags, T-shirts and package design for NORD drink. The jumbo poster was selected for TAM-TAM’s weekly top five street posters in Ljubljana.
Event identity / Ljubljana Vinyl Convention 2026
Click to see more about the project.
Event identity / Ljubljana Vinyl Convention 2026
Bauhaus-inspired poster and visual identity: modular lettering logo, turntable illustration, posters, tote bags, T-shirts and package design for NORD drink. The jumbo poster was selected for TAM-TAM’s weekly top five street posters in Ljubljana.
Event identity / Ljubljana Vinyl Convention 2026
Bauhaus-inspired poster and visual identity: modular lettering logo, turntable illustration, posters, tote bags, T-shirts and package design for NORD drink. The jumbo poster was selected for TAM-TAM’s weekly top five street posters in Ljubljana.
Mural / Center mladih Koper
Respect G.O.A.T., a ~40 m² mural in spray paint and acrylics on the facade of Dušan Bordon Primary School, Semedela, Koper, Slovenia. Part of the joint school mural for Street Art Festival Koper 2026, themed around mutual respect, tolerance, cooperation and nonviolence.
Mural / Center mladih Koper
Click to see more about the project.
Mural / Center mladih Koper
Respect G.O.A.T., a ~40 m² mural in spray paint and acrylics on the facade of Dušan Bordon Primary School, Semedela, Koper, Slovenia. Part of the joint school mural for Street Art Festival Koper 2026, themed around mutual respect, tolerance, cooperation and nonviolence.
Mural / Center mladih Koper
Respect G.O.A.T., a ~40 m² mural in spray paint and acrylics on the facade of Dušan Bordon Primary School, Semedela, Koper, Slovenia. Part of the joint school mural for Street Art Festival Koper 2026, themed around mutual respect, tolerance, cooperation and nonviolence.