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Jii Roikonen

Hi! I'm Jii Roikonen, an illustrator from Oulu. I started drawing when I was still in school, and it became a profession after studying at the Lahti Design Institute in the 90s. I can handle illustrations made on a short schedule as well as long and complex wholes – for a wide variety of uses.

I am inspired by making information interesting, engaging and more approachable through visual means. With my work, I want to bring good cheer, humanity and community to the world. I work by combining traditional drawing lines with digital color, using Photoshop, Illustrator and InDesign as my tools.

Listening to the client and achieving the desired end result through smooth communication is of paramount importance to me. My pricing is clear and scheduling is smooth with my long work experience.
I invoice the work through my company.
My working languages are Finnish and English.
www.jiiroikonen.fi
jii@jasso.com

I am asked to create cheerfulness, mischief and speed. In recent years I have illustrated many children's books. My style is characterized by the expressiveness and playfulness of the characters combined with clear situational images, regardless of the subject matter. My special expertise is visualizing the desired message through illustrations, even in a short time frame.

Aamulehti, Apu, Bulls, Helsingin Sanomat, Itä-Häme, Kapteeni Kuu, Karisto, Kontiotuote, Lahden Museot, Lasten Keskus, Limmi Fest, Opetushallitus, Otava, Oulun Taidemuseo, Oulun Konservatorio, Seura, Sorin Sirkus, Suomen Kuvalehti, Tammi

Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor

Children's book illustration / Otava

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Character art Children’s book +7
Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Text logos and illustrations for the children´s book Mini Mystery of the Giggling Monster (2025) written by Juhana Salakari

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor

Children's book illustration / Otava

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Character art Children’s book +7
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Children's book illustration / Otava

Illustrations for the easy-to-read children’s book Vitsipitsa and Talking Buns written by Juhana Salakari (2025)

Character art Children’s book Cover art Illustrative art Lettering Picture book Adventure Children Humor
Strategy image / Kontiotuote

A strategic image commissioned by Kontiotuote for the company’s internal communications. (2025)

Branding Concept Infographics Knowledge visualization Marketing Organizational communication Poster Architecture Economy Home People Society Wellbeing

Strategy image / Kontiotuote

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Branding Concept +11
Event Look / New Music October

A logo for the New Music October music festival and the visual identity of the event built around it.

Branding Character art Cover art Event concept-design Illustrative art Marketing Poster Arts and Culture Emotions Humor Vector graphics

Event Look / New Music October

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Branding Character art +9
Event Look / New Music October

A logo for the New Music October music festival and the visual identity of the event built around it.

Branding Character art Cover art Event concept-design Illustrative art Marketing Poster Arts and Culture Emotions Humor Vector graphics
School book illustration / Otava

Illustrations for the physics school book series Empiria.

Educational Technical Science and technology

School book illustration / Otava

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Educational Technical +1
School book illustration / Otava

Illustrations for the physics school book series Empiria.

Educational Technical Science and technology
Cover design / Karisto

Cover design and illustration for Markus Ikola’s Jasu children’s books.

Character art Children’s book Cover art Illustrative art Lettering Children Emotions Humor Youth

Cover design / Karisto

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Character art Children’s book +7
Cover design / Karisto

Cover design and illustration for Markus Ikola’s Jasu children’s books.

Character art Children’s book Cover art Illustrative art Lettering Children Emotions Humor Youth
Event look / Muusajuhlat

Event look for the Muusajuhlat event of the Huutomerkki Association.

Cover art Event concept-design Illustrative art Marketing Poster Arts and Culture Emotions Vector graphics

Event look / Muusajuhlat

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Cover art Event concept-design +6
Logo / Limmifest

Logo for the Limmifest festival

Branding Event concept-design Lettering Marketing Arts and Culture Vector graphics

Logo / Limmifest

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Branding Event concept-design +4
Cartoon for Tiernan aika magazine / Tiernasäätiö

A cartoon made with vector graphics for the Tiernan aika magazine published by the Tiernasäätiö.

Comics and graphic novels Christmas Emotions Folklore History Humor Vector graphics Winter

Cartoon for Tiernan aika magazine / Tiernasäätiö

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Comics and graphic novels Christmas +6
Iconic character / Kapteeni Kuu

Granimalli character and variations commissioned by the advertising agency Kapteeni Kuu.

Branding Character art Illustrative art Animals Arts and Culture Seniors Social and health care Sport Wellbeing

Iconic character / Kapteeni Kuu

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Branding Character art +7
Iconic character / Kapteeni Kuu

Granimalli character and variations commissioned by the advertising agency Kapteeni Kuu.

Branding Character art Illustrative art Animals Arts and Culture Seniors Social and health care Sport Wellbeing
Iconic character / Kapteeni Kuu

Granimalli character and variations commissioned by the advertising agency Kapteeni Kuu.

Branding Character art Illustrative art Animals Arts and Culture Seniors Social and health care Sport Wellbeing
Iconic character / Kapteeni Kuu

Granimalli character and variations commissioned by the advertising agency Kapteeni Kuu.

Branding Character art Illustrative art Animals Arts and Culture Seniors Social and health care Sport Wellbeing
Newspaper illustration / Helsingin Sanomat

A summer cottage-themed illustration series for the Midsummer issue of Helsingin Sanomat.

Editorial Animals Emotions Festivities Humor Nature People Summer Travel Wellbeing

Newspaper illustration / Helsingin Sanomat

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Editorial Animals +8
Newspaper illustration / Helsingin Sanomat

A summer cottage-themed illustration series for the Midsummer issue of Helsingin Sanomat.

Editorial Animals Emotions Festivities Humor Nature People Summer Travel Wellbeing
Newspaper illustration / Helsingin Sanomat

A summer cottage-themed illustration series for the Midsummer issue of Helsingin Sanomat.

Editorial Animals Emotions Festivities Humor Nature People Summer Travel Wellbeing
Magazine Illustration / Apu

An election-themed illustration series for Apu magazine.

Caricatures Character art Editorial Portrait Emotions People Politics Society

Magazine Illustration / Apu

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Caricatures Character art +6
Organizational Illustration / Paperiliitto

Organizational illustration made into a poster for the Paperiliitto magazine.

Editorial Illustrative art Organizational communication Poster Economy People Society Work

Organizational Illustration / Paperiliitto

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Editorial Illustrative art +6
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society

Public art / City of Oulu

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Character art Illustrative art +7
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society
Public art / City of Oulu

A Percent artwork commissioned named Normal day by the Oulu Art Museum for Myllytulli School. Print on aluminum.

Character art Illustrative art Mural Public art Arts and Culture Children City Humor Society
See more illustrations in these categories
Portrait Branding Comics and graphic novels Character art Technical Infographics Event concept-design Public art Illustrative art Cover art Poster Concept Knowledge visualization Picture book Children’s book Editorial Lettering Marketing Mural Organizational communication Educational Caricatures Festivities Vector graphics Arts and Culture Children People Youth Folklore Seniors City Social and health care Politics Animals Adventure Nature Economy Architecture Emotions Science and technology Work Travel Society History Wellbeing Home Summer Sport Winter Humor Christmas