Minna Viitalähde
Hi, I am Minna Viitalähde, a Finnish freelance designer based in Rotterman, the Netherlands. I am a versatile graphic designer and illustrator who is not afraid of colour. I enjoy creating visual identities for packaging, events, games, companies and campaigns. I like to play around with different illustration styles and choose the best-fitting one based on the project and client needs.
I have also gained success in different design contests over the years. My working languages are Finnish and English. Please check out my website to find out more.
Looking forward to hearing from you!
Graphic design, visual identity design, pattern and surface design, packaging design, infographics, and (physical) product design.
Kasvishovi, Palvelutukku Pohjoinen, Pulla-Pirtti, Vuoma Company, Atena Kustannus, Anouk Ama, PUE 235, Koivulan Kotijuustola, Urheilutoimittajain Liitto, Lännentila, Kajo Jäätelö.
Success gained in design contests organized by: Adobe, EDC Las Vegas, Live Nation, Yle, Come to Finland, Arina, Kynnys ry, Aboa Vetus & Ars Nova, Liikenneturva.
Runner Up / EDC x Adobe Creative Challenge
My design was one of the 10 Runner up winners of the EDC Las Vegas 2022 Art Car design challenge.
EDC (Electric Daisy Carnival) is the largest electronic dance music festival in North America. The task was to get inspired by this year’s festival theme (with the provided templates and assets) and create a design for digital screens of the Boom Box Art Car. EDC Art Cars are mobile sound systems that roam the festival grounds, broadcasting all forms of dance music and providing a visual highlight for festival goers.
Runner Up / EDC x Adobe Creative Challenge
Click to see more about the project.
Me harvinaiset Children's non-fiction picture book / Atena Publishing
I wrote and illustrated a book called Me harvinaiset (We, the rare ones). It is a Nonfiction Children’s Picture book about 14 endangered animals in Finland. It was published by Atena Kustannus Oy, 2021.
Me harvinaiset Children's non-fiction picture book / Atena Publishing
Click to see more about the project.
Me harvinaiset Children's non-fiction picture book / Atena Publishing
I wrote and illustrated a book called Me harvinaiset (We, the rare ones). It is a Nonfiction Children’s Picture book about 14 endangered animals in Finland. It was published by Atena Kustannus Oy, 2021.
National Parks Finland poster / Vuoma Company
I had the pleasure to design a travel poster about the national parks of Finland for the lifestyle brand Vuoma Company. The purpose of this poster was to honour Finnish national parks and bring the story of Finnish nature closer to a wider audience. A small portion of each sold product will be donated to Metsähallitus for the development of Finnish national parks. I wanted to capture the essence of the fall in this poster. It is one of the most vibrant of the four seasons when nature is changing its colour and days are slowly getting shorter again. The air is fresh filled with the scent of pine trees and the forest is bursting with berries. It is calm. Just a flying eagle softly reminding you that you are never alone in nature.
Product images by Vuoma Company
National Parks Finland poster / Vuoma Company
Click to see more about the project.
National Parks Finland poster / Vuoma Company
I had the pleasure to design a travel poster about the national parks of Finland for the lifestyle brand Vuoma Company. The purpose of this poster was to honour Finnish national parks and bring the story of Finnish nature closer to a wider audience. A small portion of each sold product will be donated to Metsähallitus for the development of Finnish national parks. I wanted to capture the essence of the fall in this poster. It is one of the most vibrant of the four seasons when nature is changing its colour and days are slowly getting shorter again. The air is fresh filled with the scent of pine trees and the forest is bursting with berries. It is calm. Just a flying eagle softly reminding you that you are never alone in nature.
Product images by Vuoma Company
Ehta Ruis Packaging design / Pulla-Pirtti
Packaging and POS design for Pulla-Pirtti’s new tasty and rich rye bread product, Ehta Ruis, 2022.
Pulla-Pirtti is one of the best-known pastry-bakeries in Northern Finland.
Ehta Ruis Packaging design / Pulla-Pirtti
Click to see more about the project.
Hoviteltta Visual identity / Kasvishovi
I created a visual identity for Qstock’s Hoviteltta sponsored by Kasvishovi. This tent, full of fun activities including karaoke and speed dating, is part of the biggest music festival Qstock in Oulu, Finland.
Task included:
– Identity: Logo + secondary logo and illustrations
– Designed materials: gate banners, tent canvas, and animated video shown next to the main stages between the shows.
The visual identity combines two things: the fun festival feeling and the soul of Kasvishovi (the largest private operating wholesaler and processor of fresh vegetables in Northern Finland).
Hoviteltta Visual identity / Kasvishovi
Click to see more about the project.
Lingonberry pattern / Palvelutukku Pohjoinen
I had the pleasure to design a lingonberry pattern for Palvelutukku Pohjoinen. The pattern was woven from linen and turned into towels and a fire blanket cover. These products were a company gift offered by Palvelutukku Pohjoinen.
Palvelutukku Pohjoinen is the biggest food wholesaler in Northern Finland.
The fire blanket and towels were made by Jokipiin Pellava, Finland.
Lingonberry pattern / Palvelutukku Pohjoinen
Click to see more about the project.
Lingonberry pattern / Palvelutukku Pohjoinen
I had the pleasure to design a lingonberry pattern for Palvelutukku Pohjoinen. The pattern was woven from linen and turned into towels and a fire blanket cover. These products were a company gift offered by Palvelutukku Pohjoinen.
Palvelutukku Pohjoinen is the biggest food wholesaler in Northern Finland.
The fire blanket and towels were made by Jokipiin Pellava, Finland.
Strawberry pattern, event identity and stickers / Lännentila
I had the pleasure to work with Lännentila in the spring of 2022. Tasks included tote bag print design, event graphics, and character design for fun stickers to give away to berry & veggie-loving kids.
Lännentila is a farm located in Northern Finland that grows tasty strawberries, potatoes, peas, broccoli, onion and cauliflower. Their strawberry fields are the largest in the Oulu region.
Strawberry pattern, event identity and stickers / Lännentila
Click to see more about the project.
Strawberry pattern, event identity and stickers / Lännentila
I had the pleasure to work with Lännentila in the spring of 2022. Tasks included tote bag print design, event graphics, and character design for fun stickers to give away to berry & veggie-loving kids.
Lännentila is a farm located in Northern Finland that grows tasty strawberries, potatoes, peas, broccoli, onion and cauliflower. Their strawberry fields are the largest in the Oulu region.
Strawberry pattern, event identity and stickers / Lännentila
I had the pleasure to work with Lännentila in the spring of 2022. Tasks included tote bag print design, event graphics, and character design for fun stickers to give away to berry & veggie-loving kids.
Lännentila is a farm located in Northern Finland that grows tasty strawberries, potatoes, peas, broccoli, onion and cauliflower. Their strawberry fields are the largest in the Oulu region.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.
Silkscreen & linocut posters / Personal project
Click to see more about the project.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.
Silkscreen & linocut posters / Personal project
A selection of hand-printed silkscreen & lino prints, 2016-2018.
Ask for availability through email: minna@mint-station.com.