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Tiina Kälkäinen

Hi! I am Tiina Kälkäinen, an illustrator from Tampere, whose playful and graphic illustration style is known from postcards under the name Pilkkuraita. You can find postcards and more of my illustrations in my online shop Pilkkuraita-kauppa.

My studio / pop-up shop is located at Käpytie 6 (next to K-Market Lapinniemi) in Käpylä, Tampere and can be found on Instagram @kapytiekuusi. The selection includes my own paper products as well as a selection of responsible products from colleagues and other small businesses. A warm welcome!

Since 2010 I have been working as a freelancer, doing info- and statistical graphics, magazine illustrations, product label design, marketing materials... And many, many postcards! I've also worked as a news graphic designer for Helsingin Sanomat (2008–2009) and Aamulehti (2003–2007). I have a degree in Visual Communications from Tampere University of Applied Sciences. I received a grant from the Pirkanmaa Regional Fund (Finnish Cultural Foudation) in 2022.

Taito Pirkanmaa, Raisio, Otavamedia Publishing, Journalisti Magazine, Fokus Media (several magazines), Sanoma Magazines, Suomen Kuvalehti Magazine, Bonnier, Alma Media, HUS Group, Verson Puoti, Pieni Karhu Publishing, City of Helsinki, Nordic Business Report, PikkuOtus, Lilla Company, Kahwe, Villa Vino, Kotimaisema Magazine (Asuntosäätiö), Kotiliesi Magazine

Postcard retailers: Taitoshop Tampere, Tallipihan Vahdin puoti ja Taikaviitta (Tre), Kuopus (Sokos 4th floor, Tre), Ojakadun Vohvelikahvila (Tre), KaunisCoto (Elo Mall), Suttisen Tila (Laitikkala, Pälkäne), Paapo (Seinäjoki), Mustikka ch (Sveitsi), Crossed Lines (Japan)

Want to become a postcard retailer? Contact me and let's get started!

Elovena advent calendar / Raisio

https://www.elovena.com/fi/ajankohtaista/elovena-annospikapuuro-joulukalenteri-joulun-odotukseen

Advent Calendar Marketing Packaging Product illustration Children Christmas Food Vector graphics

Elovena advent calendar / Raisio

Click to see more about the project.

Advent Calendar Marketing +6
Elovena advent calendar / Raisio

https://www.elovena.com/fi/ajankohtaista/elovena-annospikapuuro-joulukalenteri-joulun-odotukseen

Advent Calendar Marketing Packaging Product illustration Children Christmas Food Vector graphics
Relax by doing house chores, editorial illustration / Kotiliesi

Main illustration for an article with the title ’Don’t be too efficient, relax by doing household chores’ / Kotiliesi Magazine (Otavamedia)

Character art Editorial Emotions People Vector graphics Wellbeing

Relax by doing house chores, editorial illustration / Kotiliesi

Click to see more about the project.

Character art Editorial +4
I Forgive Myself, editorial illustration / Kotiliesi

Main illustration for a page in Kotiliesi / Otavamedia

Editorial Journalism Home People Wellbeing

I Forgive Myself, editorial illustration / Kotiliesi

Click to see more about the project.

Editorial Journalism +3
A Discovery Trip into Summer, editorial illustration / Kotimaisema

Illustration for Kotimaisema magazine and website published by Asuntosäätiö.

https://www.asuntosaatio.fi/loytoretki-kesaan-poimi-tasta-yllattavat-kahvilat-museot-ja-tapahtumat/#0985b627

Editorial Family People Travel

A Discovery Trip into Summer, editorial illustration / Kotimaisema

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Editorial Family +2
A Discovery Trip into Summer, editorial illustration / Kotimaisema

Illustration for Kotimaisema magazine and website published by Asuntosäätiö.

https://www.asuntosaatio.fi/loytoretki-kesaan-poimi-tasta-yllattavat-kahvilat-museot-ja-tapahtumat/#0985b627

Editorial Family People Travel
Season's greetings / Pilkkuraita

Pilkkuraita holiday greeting cards for sale, my project.

https://holvi.com/shop/pilkkuraita/

Illustrative art Paper product Postcard Product illustration Children Christmas Festivities Holidays Vector graphics Prints for sale

Season's greetings / Pilkkuraita

Click to see more about the project.

Illustrative art Paper product +8
Season's greetings / Pilkkuraita

Pilkkuraita holiday greeting cards for sale, my project.

https://holvi.com/shop/pilkkuraita/

Illustrative art Paper product Postcard Product illustration Children Christmas Festivities Holidays Vector graphics Prints for sale
Season's greetings / Pilkkuraita

Pilkkuraita holiday greeting cards for sale, my project.

https://holvi.com/shop/pilkkuraita/

Illustrative art Paper product Postcard Product illustration Children Christmas Festivities Holidays Vector graphics Prints for sale
Season's greetings / Pilkkuraita

Pilkkuraita holiday greeting cards for sale, my project.

https://holvi.com/shop/pilkkuraita/

Illustrative art Paper product Postcard Product illustration Children Christmas Festivities Holidays Vector graphics Prints for sale
Season's greetings / Pilkkuraita

Pilkkuraita holiday greeting cards for sale, my project.

https://holvi.com/shop/pilkkuraita/

Illustrative art Paper product Postcard Product illustration Children Christmas Festivities Holidays Vector graphics Prints for sale
Season's greetings / Pilkkuraita

Pilkkuraita holiday greeting cards for sale, my project.

https://holvi.com/shop/pilkkuraita/

Illustrative art Paper product Postcard Product illustration Children Christmas Festivities Holidays Vector graphics Prints for sale
Fear of Abandonment, editorial illustration / Kotiliesi

Fear of abandonment, main illustration for Kotiliesi Magazine, Otavamedia.

Editorial City Emotions Home People Wellbeing

Fear of Abandonment, editorial illustration / Kotiliesi

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Editorial City +4
Pattern design / Versonpuoti

Pattern design commissioned by Versonpuoti.

Pattern Product illustration Animals Children Home

Pattern design / Versonpuoti

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Pattern Product illustration +3
Ageing parents, editorial illustration / Kotiliesi

Main illustration, Kotiliesi Magazine, Otavamedia

Editorial Home Humor People Wellbeing

Ageing parents, editorial illustration / Kotiliesi

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Editorial Home +3
Body Peace, editorial illustration / Kotiliesi

Illustration about body peace / body neutrality for Kotiliesi Magazine, Otavamedia.

Character art Editorial Beauty Emotions People Seniors Wellbeing

Body Peace, editorial illustration / Kotiliesi

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Character art Editorial +5
Consolation, editorial illustration / Kotiliesi

Illustration for Kotiliesi Magazine, Otavamedia.

Editorial Journalism People Wellbeing

Consolation, editorial illustration / Kotiliesi

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Editorial Journalism +2
Consolation, editorial illustration / Kotiliesi

Illustration for Kotiliesi Magazine, Otavamedia.

Editorial Journalism People Wellbeing
Postcard / Pilkkuraita

Postcard / My project

Postcard Festivities Prints for sale

Postcard / Pilkkuraita

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Postcard Festivities +1
Labels and packaging / Villa Vino product line

Illustration for a product line including labels of local sparkling drinks, soft drinks and coffee packages as well as chocolate wrapping. The illustrations feature traditional landmarks of Ylöjärvi and Mutala. Commissioned by Villa Vino.

Branding Packaging Product illustration City Festivities Food Travel Vector graphics

Labels and packaging / Villa Vino product line

Click to see more about the project.

Branding Packaging +6
Labels and packaging / Villa Vino product line

Illustration for a product line including labels of local sparkling drinks, soft drinks and coffee packages as well as chocolate wrapping. The illustrations feature traditional landmarks of Ylöjärvi and Mutala. Commissioned by Villa Vino.

Branding Packaging Product illustration City Festivities Food Travel Vector graphics
Labels and packaging / Villa Vino product line

Illustration for a product line including labels of local sparkling drinks, soft drinks and coffee packages as well as chocolate wrapping. The illustrations feature traditional landmarks of Ylöjärvi and Mutala. Commissioned by Villa Vino.

Branding Packaging Product illustration City Festivities Food Travel Vector graphics
Labels and packaging / Villa Vino product line

Illustration for a product line including labels of local sparkling drinks, soft drinks and coffee packages as well as chocolate wrapping. The illustrations feature traditional landmarks of Ylöjärvi and Mutala. Commissioned by Villa Vino.

Branding Packaging Product illustration City Festivities Food Travel Vector graphics
Labels and packaging / Villa Vino product line

Illustration for a product line including labels of local sparkling drinks, soft drinks and coffee packages as well as chocolate wrapping. The illustrations feature traditional landmarks of Ylöjärvi and Mutala. Commissioned by Villa Vino.

Branding Packaging Product illustration City Festivities Food Travel Vector graphics
Labels and packaging / Villa Vino product line

Illustration for a product line including labels of local sparkling drinks, soft drinks and coffee packages as well as chocolate wrapping. The illustrations feature traditional landmarks of Ylöjärvi and Mutala. Commissioned by Villa Vino.

Branding Packaging Product illustration City Festivities Food Travel Vector graphics
Serial Admirer, editorial illustration / Kotiliesi

Illustration for Kotiliesi Magazine / Otavamedia.

Editorial People Vector graphics Wellbeing

Serial Admirer, editorial illustration / Kotiliesi

Click to see more about the project.

Editorial People +2
The Feeling of Envy, editorial illustration / Kotiliesi

Editorial illustration for a psychological article about being envious of people with wooden houses. Kotiliesi Magazine / Otavamedia.

Editorial City People Vector graphics Wellbeing

The Feeling of Envy, editorial illustration / Kotiliesi

Click to see more about the project.

Editorial City +3
The Feeling of Envy, editorial illustration / Kotiliesi

Editorial illustration for a psychological article about being envious of people with wooden houses. Kotiliesi Magazine / Otavamedia.

Editorial City People Vector graphics Wellbeing
Break the Cycle of Bad Scenarios, editorial illustration / Kotiliesi

Editorial illustration for Kotiliesi Magazine / Otavamedia.

Postcard Architecture City Travel Vector graphics

Break the Cycle of Bad Scenarios, editorial illustration / Kotiliesi

Click to see more about the project.

Postcard Architecture +3
See more illustrations in these categories
Branding Character art Advent Calendar Journalism Pattern Illustrative art Editorial Marketing Packaging Paper product Postcard Product illustration Architecture Animals Humor Wellbeing People Christmas Holidays Festivities Beauty City Home Children Travel Family Food Seniors Emotions Vector graphics Prints for sale