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Tiina Kälkäinen

Hi! I am Tiina Kälkäinen, an illustrator from Tampere, whose playful and graphic illustration style is known from postcards under the name Pilkkuraita. You can find postcards and more of my illustrations in my online shop Pilkkuraita-kauppa.

My studio / pop-up shop is located at Käpytie 6 (next to K-Market Lapinniemi) in Käpylä, Tampere and can be found on Instagram @kapytiekuusi. The selection includes my own paper products as well as a selection of responsible products from colleagues and other small businesses. A warm welcome!

Since 2010 I have been working as a freelancer, doing info- and statistical graphics, magazine illustrations, product label design, marketing materials... And many, many postcards! I've also worked as a news graphic designer for Helsingin Sanomat (2008–2009) and Aamulehti (2003–2007). I have a degree in Visual Communications from Tampere University of Applied Sciences. I received a grant from the Pirkanmaa Regional Fund (Finnish Cultural Foudation) in 2022.

Taito Pirkanmaa, Raisio, Otavamedia Publishing, Journalisti Magazine, Fokus Media (several magazines), Sanoma Magazines, Suomen Kuvalehti Magazine, Bonnier, Alma Media, HUS Group, Verson Puoti, Pieni Karhu Publishing, City of Helsinki, Nordic Business Report, PikkuOtus, Lilla Company, Kahwe, Villa Vino, Kotimaisema Magazine (Asuntosäätiö), Kotiliesi Magazine

Postcard retailers: Taitoshop Tampere, Tallipihan Vahdin puoti ja Taikaviitta (Tre), Kuopus (Sokos 4th floor, Tre), Ojakadun Vohvelikahvila (Tre), KaunisCoto (Elo Mall), Suttisen Tila (Laitikkala, Pälkäne), Paapo (Seinäjoki), Mustikka ch (Sveitsi), Crossed Lines (Japan)

Want to become a postcard retailer? Contact me and let's get started!