Hi there! I am Sofia Pusa, a Finnish-born creative director and illustrator based in London. My award-winning illustrations blend vivid colors with painterly patterns, and are a regular fixture in the music, advertising, art and fashion industries. I draw inspiration from my childhood summers spent in the Finnish countryside, where I swam and foraged for wild berries and mushrooms. My work explores the surreal, the dreamlike, and the power of the unconscious rather than realism. The use of psychedelic and transcendental color shifts gives my artwork a futuristic edge. I also hold a special appreciation for flowers and see them as symbols of hope, inner strength, and creativity.

Graphic design, motion illustration, visual identity illustration, editorial illustration, advertising illustration, nature themes

Adobe, ASUS, Buck, Helsingin Sanomat, Ministry of Justice Finland, Merck, Perry Street Software, Provinssi Festival, Ruisrock Festival, The City of Helsinki, The Helsinki Art Museum, The National Museum of Finland, Valio, &Walsh

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